Client Podiatry is a well-established podiatry clinic located in the heart of the Sunshine Coast, Queensland. Despite years of loyal patients and professional service, their website was outdated, slow to load, not mobile-friendly, and lacked strong online visibility. Their primary goal was twofold:
- Increase local patient bookings, especially from people searching for foot and ankle pain solutions.
- Boost orthotic sales by educating potential patients on the benefits of custom orthotics and encouraging bookings.
They partnered with Allied Health Website Designs, a Sunshine Coast-based digital agency known for expert medical website design, tailored SEO, and health marketing strategies.
The Challenges
- An old, poorly-structured website that was not optimized for user experience or conversions.
- No clear call-to-action (CTA), making it difficult for patients to book appointments or enquire about orthotics.
- Weak organic search presence — they weren’t ranking on Google’s first page for important podiatry-related keywords.
- Lack of patient education content around foot conditions and orthotic solutions.
- No integration of Google Analytics, search console, or any SEO tracking tools.
Strategic Approach by Allied Health Website Designs
1. Custom Medical Website Design Built to Convert
Allied Health Website Designs began by designing a high-converting, mobile-responsive website using best practices in healthcare UX design. This included:
- Fast-loading pages to meet Google’s Core Web Vitals requirements.
- A clean, professional layout with calming colours and trust-building visuals.
- Clearly defined service pages (e.g. “Heel Pain”, “Sports Injuries”, “Custom Orthotics”) to capture specific search intent.
- Sticky navigation and prominent “Book Now” buttons to improve lead conversion.
- ADA-compliant accessibility features to ensure inclusivity.
Keyword-rich headings like “Sunshine Coast Podiatrist Specialising in Custom Orthotics” were used across the site to boost search engine rankings.
2. SEO for Medical Professionals: In-Depth Keyword Research
Next came the SEO foundation. Using advanced tools like SEMrush, Google Keyword Planner, and Ubersuggest, Allied Health Website Designs conducted a deep-dive into:
- High-volume, low-competition keywords for podiatry and orthotics (e.g. “foot pain treatment Sunshine Coast”, “custom orthotics near me”, “plantar fasciitis specialist”, “sports podiatrist Sunshine Coast”).
- Competitor keyword gaps and backlink opportunities.
- Local SEO optimisation to dominate “near me” and Sunshine Coast podiatrist searches.
They implemented a complete on-page SEO strategy, including:
- Meta titles and descriptions for each page using local and service-specific keywords.
- Image ALT tags with keyword integration.
- Internal linking structure to boost crawlability and user navigation.
- Schema markup for medical services to enhance search engine understanding.
3. Patient-Centric Content Marketing
To address patient education and increase time-on-site, Allied Health Website Designs developed a content plan that included:
- Blog articles like “Top 5 Causes of Heel Pain” and “How Custom Orthotics Can Improve Your Posture.”
- SEO-optimized service descriptions for orthotics, sports podiatry, and foot pain treatments.
- Downloadable guides and FAQs to explain insurance, pricing, and treatment options.
Each blog and service page targeted long-tail keywords like:
- “Do orthotics really work?”
- “Best podiatrist for heel pain Sunshine Coast”
- “How much do custom orthotics cost in Australia?”
This not only improved search rankings but also positioned FootAlign Podiatry as a trusted authority in their field.
4. Local SEO and Google Business Optimisation
To dominate local search results, the team:
- Claimed and optimised the Google Business Profile.
- Added professional photos, service lists, and keywords into business descriptions.
- Encouraged patient reviews and managed reputation with automated review follow-up tools.
- Built local citations and submitted the practice to relevant health directories.
This helped them rank in the coveted Google 3-Pack for terms like:
- “Podiatrist Sunshine Coast”
- “Custom orthotics Sunshine Coast”
Results After 6 Months
Within six months of the website launch and digital strategy execution, FootAlign Podiatry saw tangible, measurable growth across all key metrics.
Website Performance
- Website traffic increased by 187%, with 72% of that coming from organic Google searches.
- Bounce rate dropped by 38%, showing users were more engaged.
- Average session duration increased by 2.5x, thanks to valuable and relevant content.
Keyword Rankings
- Ranked on Page 1 of Google for 18 target keywords, including:
- “orthotics Sunshine Coast”
- “heel pain podiatrist Sunshine Coast”
- “custom orthotics for flat feet”
- “orthotics Sunshine Coast”
- Achieved featured snippets for two blog articles, increasing visibility and authority.
Appointments & Conversions
- Online bookings increased by 92%, largely from mobile users.
- Monthly orthotic consultations doubled, driven by a strong CTA strategy and educational content.
- The orthotics page became the second most visited page after the homepage.
Client Testimonial
“We were completely blown away by the professionalism and expertise of Allied Health Website Designs. The website looks incredible, but more importantly, it’s helping new patients find us every day. Our orthotics sales have grown dramatically, and patients constantly tell us they found us online thanks to the helpful information on our site.”
— Dr. RL, Principal Podiatrist, Client Podiatry
Conclusion: The Power of Strategic Web Design and SEO in Allied Health
This case study is a clear example of how professional medical website design, combined with data-driven keyword research, can help health businesses grow sustainably.
Whether you’re a podiatrist, physiotherapist, chiropractor, or allied health professional, your website is your most powerful marketing asset. With the right strategy, you can attract more patients, increase conversions, and dominate your local search space.
Allied Health Website Designs specialises in healthcare web development, SEO for medical professionals, and converting visitors into patients. Based on the Sunshine Coast and servicing clients Australia-wide, their mission is simple: to help health providers grow their impact — and their income.
Get in touch to discuss how we can help you with your website design or rebuild!
