Search Engine Optimisation
SEO is what?
This is something we commonly have asked by our clients… Search Engine Optimisation is how your website is found by people typing into search engines’ targeted questions and key phrases. SEO helps you to rank better on Google (and other search engines including Bing), which means more people will see your website and thus drive enquiries about your services and convert to potential life-long patients. We specialise in SEO optimization services for allied health & medical businesses (this also includes pilates studios and gyms). Note we also help businesses in all industries and sectors with their website design and search engine optimization.
If you have a website, yet it’s not being currently found there are some purposeful things we can do to help increase the visibility of your business online. These things include placement of specific keyword/keyphrases that your audience is searching for. High authority backlinks which helps to increase your EEAT (expertise, experience, authority and trust) scores as well as linking to social media and some other content marketing strategies. A well defined Google SEO search engine optimisation is strategy is pivotal to your website’s success.
A common thing we hear from our clients is that they are sick of paying too much for digital advertising without getting the results. Our targeted SEO strategies can help you organically increase your page ranking on Google and Bing (and other search engines).
SEO can help with more traffic to your website and thus more patient referrals!
We all know that the health and medical industry is becoming more and more digitally driven. We know that patients are reviewing business Google review pages and comments before engaging with a health professional, doctor or specialist.
This is why it is so important that you must act today, to ensure your business has great Google reviews and your business is ranking well and being found by your potential patients. Everyone is very busy in today’s modern digital age and your potential clients need to be able to find you quickly and easily… this means standing out. Getting your website to feature in the search engine rankings (known as SERPs – Search Engine Results Page) takes a technical understanding of how each page on your site is constructed. But we know how to explain this in lay terms.
If this is done well, the The patient referral results can be amazing. You can outrank your competition, generate more referrals, as well as attract the type of clients that are the ideal fit for your business and your business goals.
We use proven strategies customised to your unique needs to optimize your website’s content, structure, and technical aspects to ensure it both aligns with Google’s search algorithms and resonates with your target clients.
How long does SEO take to work?
This is a million dollar question and we will give the generic answer of ” how long is a piece of string”. However, as a general guide for our clients, if you have a complete new build website it can take 6-18 months to inrease your ranking on different search engines depending on the competitiveness of your niche. In saying that we have had clients who have been able to increase their ranking and thus website enquiries within a few days. This is why the local is best approach for search engine optimisation and utilising geolocaters, alt text on images and targetted keywords and phrases.
9 of the top SEO questions we commonly get!
1. What is SEO, and why is it important?
This question remains a top query as new clients and businesses continually seek to understand SEO’s role in improving visibility online as health is such a competitive niche within Brisbane, The Sunshine Coast & Gold Coast.
2. How long does it take for SEO to show results?
Many people are curious about the timeline for SEO efforts to deliver noticeable improvements in rankings and traffic. As mentioned above this can take 6-18 months to see noticable changes in organic traffic as a result of SEO strategies. However, in more local areas correctly implemented SEO strategies can see increases in direct traffic within a week.
3. How do I do keyword research effectively?
With the evolving importance of semantics and intent in SEO, keyword research is a foundational component of correct SEO strategies to increase direct traffic.
4. What are the best SEO tools?
Tools like Ahrefs, SEMrush, and Google Search Console are frequently used as businesses look to optimise their SEO strategies.
5. How does Google’s algorithm work?
As Google constantly updates its algorithm, people frequently ask for explanations of how rankings are determined. This is something that Google doesn’t share exactly, but with experience and the right strategies it is easy to understand what Google is looking for.
6. What are the latest SEO trends?
Recently, searches around AI integration, mobile-first indexing, and Core Web Vitals have gained significant traction.
7. How can I rank for featured snippets?
As featured snippets occupy prime real estate on SERPs, clients and bussinesssess want to know how to optimise their content to achieve these placements. Real content answering real problems to people have will increase the likelihood of being featured in a snippet.
8. What is local SEO, and how can I use it?
With the rise of “near me” searches, users are keen on optimising for local search results to attract nearby customers. Another way to utilise local is using geomodifiers such as suburbs and google maps.
9. What are Core Web Vitals, and why do they matter?
Core Web Vitals have become a key ranking factor, leading to increased curiosity about how to improve website speed, responsiveness, and user experience.
Get in touch with our specialist SEO experts today, to find out how we can help
Let our team at Allied Health Website Designs take the guesswork out, and help your website skyrocket in its success to help your business. Our Sunshine Coast SEO marketing agency will help to continuously drive targeted traffic to your website, stay there for longer, and convert them into paying customers.
Allied Health Website Designs is one of Brisbane, Sunshine Coast and Gold Coast’s top SEO specialist companies. We specialise in providing professional search engine optimisation service to local businesses and corporate allied health and medical clients. Our Buderim search engine optimisation experts work with each client to create personalised SEO campaigns that deliver results!
