For a physiotherapy clinic to grow, patient acquisition via websites is as important as word of mouth. According to statistics, it only takes 0.05 seconds for a visitor to form a perception about a website. This means a clinic can only attract patients if its website is well-designed, appealing, and structured.
That’s why working with a website designer is essential. These specialists know valuable tips for boosting web traffic by tweaking website elements to improve user experiences (UX) and user interface (UI).
When your website visitors are happy, they will come back for more. This will boost your web traffic, expand your clientele, and strengthen your position in the online sphere. It all makes sense!
At Allied Health Website Designs, we leverage effective website redesign, SEO, and content marketing services to enhance website traffic for clinics. One of our recent clients’ website builds was for a physiotherapy practice on the Sunshine Coast.
Here is an overview of how ww could increase a clients web traffic tenfold!
3 Website Redesign Secrets That Boosted Our Physio Referrals
When redesigning a website, the best website builders prioritise some key elements. Tweaking these aspects of the website can make a huge difference in its overall appearance and functionality.
When redesigning a clients website, we focus on customisation, user-friendliness, performance, visibility, aesthetics, and easy navigation. All these aspects contribute to exceptional user experiences (UX) – an effective way to direct more traffic to a website.
1.Customisation for User-Friendliness
Your website has to be unique to make its mark on the potential patients minds. It should have elements not found on your competitors’ websites – the primary rule to persuade users to return for more.
While many ready-made website design templates are available on the internet, they are generic, and everyone uses them. Individualised and customised websites to suit your business goals is the way to go here.
Our website design team located on the Sunshine Coast can revamp a clinic’s website with elements that reflect their brand and personality. We would optimise the site’s content, layout, colours, patterns, structure, categories, and many other features. While doing so, we would ensure the overall website turned out to be user-friendly and easy to navigate.
2.Performance and Visibility
The main goal of the best website builder is to enhance the site’s performance, so it ranks high on the search engine result pages (SERPs). When a website ranks in the top 4 to 5 results, potential patients can easily find and visit it, ultimately boosting the site’s traffic.
Search engine optimisation (SEO) is the key here. At Allied Health Website Designs, we use the latest SEO algorithms to redesign a clinic’s website, including optimal keyword incorporation in the web content, backlinking, and internal linking.
Our team also work on the website design to make it easy to navigate, fast, and reliable. We integrate clear calls to action (CTAs), an intuitive menu, authority content pages, and contact information for better performance.
The result? Higher visibility, boosted web traffic, and more return patients for the physiotherapy clinic!
3.Aesthetics
When it comes to website design, aesthetics (appealing User Interface) make all the difference. Your site must have an eye-catching colour palette, clear typography, and high-quality images to attract visitors at first glance. After all, the first impression is often the last impression, and that’s very much so the case in website design.
Our experts refine the appearance of a clinic’s website and give it a modern yet clean aesthetic look. We opt for a colour scheme, typography, and media files suitable for their brand’s personality.
Clean web design websites appear professional, which plays a major role in boosting your credibility and, of course, web traffic.
3 Proven Strategies that Drive Traffic to Physiotherapy Clinic Websites
Our professional website design team, who are all Sunshine Coast locals, leverage four strategies to drive traffic to a clinic’s website and reduce overall ad spending. These include SEO search optimisation, content marketing, and link building.
Search Engine Optimisation (SEO)
The best website builder prioritises SEO the most, and that’s what we do with our client’s sites. We not only focus on optimising the site for human visitors but also for search engine bots.
When these bots easily understand a clinic’s site, they will likely rank it higher for queries like “physiotherapy clinic near me” or “the best physiotherapy clinic.” This can dramatically increase your practice’s inquiries, calls and appointments.
But how do we nail SEO? We do it through well-planned keywords and local SEO strategies.
Keyword Strategy
Our SEO experts chose those keywords (phrases that users input in the search engine) with good monthly search volumes and relevance to our clients services. They do not overstuff the web content with these keywords but use them optimally (Search engines don’t like keyword stuffing!).
Local SEO Strategy
Local SEO focuses on attracting potential patients from the clinic’s nearby area. This strategy is super important in building the practice’s credibility. We used keywords with geo-responsive phrases, such as “best website builder near me” and “website design Sunshine Coast,” to make the website appear in local searches.
Our team also registered the clinic’s website to local directories like Yelp, Google Business Profile (GBP), etc.
Backend Link Development
Google gives immense importance to backlinks when ranking a website. The more high-quality links a site has, the more credible it will look. Credibility directly relates to better ranking on the SERPs and more web traffic.
However, it’s not just about incorporating just any backlinks, but only the high-quality ones. That’s what our approach was. We developed a strategic outreach strategy to focus only on the relevant and high-authority links. This means only linking to the medical and physiotherapy-related websites.
To build links, we:
- Created link-worthy, valuable content for their website
- Wrote guest posts on trustworthy websites (as a part of content marketing)
- Expanded website outreach with influencers and authoritative publications
Content Creation
The best website builder develops full-stack content strategies to attract visitors through valuable content. And it doesn’t require any monetary expense. Creating and publishing blogs on your own website is a cost-effective way to drive more traffic.
Besides blogs, our website design team focused on posting relevant videos and interactive content (polls, Q&As, etc.) to create user engagement. We made different types of content for different audience groups so they resonate with each other.
For example, a video on “useful tips to help relieve back-pain” for those visiting the website for the first time (beginners). Similarly, engaging infographics with CTAs to entice customers (returning ones) to enquire about other physiotherapy-related services.
Get Your Physiotherapy Clinic Website Redesigned
As you see, we can make the website design process simpler and easier for our client’s. Our process is cost-effective, including only organic strategies to drive tenfold traffic to the website.
Our professional team is always ready to help you design your website. Contact Allied Health Website Designs today, and let us do all the heavy lifting to make your practice stand out from the competition! If you’re a physiotherapy business located in Brisbane, The Sunshine Coast or The Gold Coast, get in touch today as to how we can help you help more people.
