7 Health Marketing Strategies to Expand Your Podiatry Practice Fast

In today’s competitive healthcare landscape, podiatry businesses need to leverage digital marketing strategies to increase patient referrals. Traditional methods, such as word-of-mouth or physical advertisements (flyers), while still valuable, cannot generate the same reach or engagement as well-targeted online campaigns. Whether you’re a single podiatrist practice or managing a larger podiatry/multi-disciplinary clinic, adopting these seven digital marketing strategies can be transformative for your practice.

1. Build and Optimize a Patient-Centric Website

Your website is the digital face of your podiatry practice. It should not only reflect your expertise but also offer a seamless experience for potential patients. A well-designed, user-friendly website should have the following features:

• Mobile Optimisation: Many users search for healthcare services on mobile devices. Ensure that your website is mobile-friendly so it adjusts properly to different screen sizes and loads quickly.
• Clear Call-to-Actions (CTAs): Place buttons and links that make it easy for patients to schedule appointments, access forms, or contact your clinic.
• SEO-Optimised Content: Ensure your site is optimised for search engines (SEO). This includes using relevant keywords such as “podiatrist near me,” “foot pain treatment,” and “bunions surgery” to increase organic search rankings in Brisbane.
• Patient Reviews and Testimonials: Showcasing positive feedback from former patients establishes trust and authority with potential new patients.

For successful allied health marketing you should be focusing on a user-friendly, well-optimised website, you lay a strong foundation for other digital marketing efforts.

2. Leverage Local SEO and Google My Business (GMB)

As a local podiatry business, local SEO is critical for ensuring your practice appears in search results when potential patients are looking for foot and ankle specialists nearby. Google My Business (GMB) is a powerful tool for this:

• Claim and Optimise Your GMB Listing: Ensure your business information is accurate and up-to-date, including your address, phone number, business hours, and website.
• Use High-Quality Images: Upload images of your clinic, your staff, and any special facilities you offer. This personalises your practice and helps build trust with potential patients.
• Get Positive Reviews: Encourage satisfied patients to leave positive reviews on your GMB profile. A high volume of good reviews not only enhances your online reputation but also influences your local search ranking.

Combining a GMB listing with localised keywords in your website content helps attract patients from your specific geographic area.

3. Content Marketing and Blogging

Content marketing (for any allied health marketing campaign) is a highly effective way to educate potential patients while also increasing the online visibility of your podiatry practice. Regularly publishing high-quality blog posts can:

• Address Common Foot Problems Brisbane: Write articles about issues like plantar fasciitis, bunions, or diabetic foot care, offering tips and treatment options. This positions you as an authority in the field.
• Answer FAQs: Many patients search online to understand symptoms they are experiencing before consulting a specialist. Answer frequently asked questions like “When should I see a podiatrist?” or “How do I know if I have a stress fracture?”
• Engage on Social Media: Share your blog content on social media platforms like Facebook, Instagram, and Twitter to reach a wider audience.

SEO-optimised blog posts that answer the specific concerns of potential patients will increase your website’s visibility in search engines and help convert visitors into patients.

4. Social Media Marketing

With billions of users across various platforms, social media is a great way to expand your podiatry practice’s reach and build relationships with current and prospective patients. To effectively use social media:

• Choose the Right Platforms: Focus on platforms where your target audience is most active. Facebook, Instagram, and LinkedIn are excellent for healthcare marketing.
• Share Engaging Content: Post content that educates and engages users, such as tips on foot health, behind-the-scenes clinic updates, or patient success stories.
• Run Paid Social Ads: You can increase your clinic’s visibility through targeted ads on platforms like Facebook or Instagram. These ads allow you to target specific demographics, locations, or even interests (such as sports injuries or diabetic care).

By consistently providing valuable allied health marketing and engaging content on social media, you can build trust and loyalty with your audience, encouraging more patient referrals.

5. Paid Search Advertising (PPC)

Paid search advertising, also known as Pay-Per-Click (PPC), is one of the fastest ways to drive traffic to your website. This strategy works particularly well for podiatry businesses looking to increase patient referrals in a specific region. Here’s how PPC can benefit your practice:

• Targeted Campaigns: Use Google Ads to bid on specific keywords such as “best podiatrist in [city],” “foot and ankle pain relief,” or “podiatrist for sports injuries.” You can tailor these campaigns to specific geographic regions, ensuring you attract local patients.
• Budget Control: PPC allows you to set a specific budget, ensuring you only pay when a user clicks on your ad.
• Instant Results: Unlike organic SEO, which can take time to rank, PPC can generate immediate results by displaying your ad at the top of Google search results.

By using highly targeted PPC campaigns, you can attract patients who are actively searching for the services you offer.

6. Email Marketing for Patient Engagement

Email marketing remains a highly effective way to nurture relationships with your patients and encourage them to refer others to your Brisbane podiatry practice. Some ways to use email marketing effectively include:

• Regular Newsletters: Send monthly or bi-weekly newsletters that offer valuable content such as foot health tips, updates on new treatments, and clinic announcements.
• Appointment Reminders: Automated emails for appointment reminders, follow-ups, and annual check-ups help keep your patients engaged and on schedule.
• Referral Programs: Implement a referral program where existing patients are rewarded for referring new patients, and promote this program via email.

Email marketing helps maintain long-term relationships with existing patients while creating opportunities for them to recommend your practice to others.

7. Online Video and YouTube Marketing

Video content is an engaging way to showcase your expertise and build trust with your audience. Many people prefer watching videos over reading articles, making YouTube and video marketing an essential tool in your digital marketing arsenal.

• Educational Videos: Create short, informative videos that explain common foot and ankle conditions, demonstrate exercises, or explain procedures like foot surgery.
• Patient Testimonials: Post video testimonials of satisfied patients discussing their positive experiences with your practice.
• Live Q&A Sessions: Host live question-and-answer sessions on social media platforms or YouTube to engage with your audience in real-time.

Creating video content not only boosts your visibility but also establishes your practice as approachable and knowledgeable, further building trust with potential patients.

Get in touch with us for some help with your health business related digital needs

Podiatry practices must embrace digital marketing strategies to stay competitive and grow their patient base. By building a patient-centric website, optimising for local SEO, and creating valuable content, you position your practice to attract more patients. Leveraging social media, email marketing, PPC, and video content will further elevate your brand and establish strong, lasting connections with your audience.

These seven strategies can significantly increase patient referrals, improve your practice’s online presence, and ultimately lead to long-term growth and success.

Give us a call to discuss how we can help with your allied health marketing needs!

Check out our other articles to investigate website design, seo and health marketing tips.