6 Website Revamp Tips That Skyrocketed a Chriopractic Clinic’s Patient Leads

Your website’s homepage is the face of your chiropractic practice. It sets the tone for the rest of the pages and plays a major role in keeping visitors on the website for a long time. 

In fact, the homepage holds immense value from the search engine optimisation (SEO) perspective as well. According to Google, 75% of traffic that visits a website builds its first impression about the brand based on the homepage. 

Therefore, your homepage should be attractive for human visitors and easily scanned by search engine bots. At Allied Health Website Designs, we focus on both these aspects when building a homepage for our chiropractic clinic clients.

Like other quality digital marketing websites, we leverage top-notch strategies, including content marketing, web design and redesign, and social media optimisation. The resulting homepage worked wonders for the practice. 

Wondering how we did it? Let us explain it here! 

6 Steps to Design an Outstanding Homepage

There are already around 1.09 billion websites in 2024, and we are just heading toward the year’s second quarter. Considering this nail-biting competition, how can you make sure that yours stands tall among the rest? Additionally, according to the Department of Health and Aged Care, Australia currently hosts around 200,000 allied health professionals.

A well-optimised homepage can help you here. You can attract visitors to your site who have a high chance of becoming loyal patients. The best chiropractic clinic homepage must briefly explain what you do, your services, features, patient testimonials, and contact information. 

Our team made sure that the clinic’s audience was aware of all the therapies and chiropractic experiences it offers. Here is how we worked on this project to ensure that we covered all the abovementioned things. 

Step 1: Met With the Clinic’s Team

To ensure that we clearly understand what our clients want, we met with them to discuss our procedures for designing a homepage. We also communicate our SEO strategies and digital marketing methods to get them on the same page as us. 

The team shared images, relevant information, evidence-based content and other things they want us to add to the homepage. 

Step 2: Understood the Clinic’s Audience

For creating engaging web and social media content, it is imperative to understand the audience first. 

So, we research some of our client’s patients to learn about their demographics and what information they are most interested in. We also explored the homepage elements they believed could enhance their interaction and navigation with the website. 

Step 3: Built a Website and Homepage

We will build a website to ensure that our client has a powerful platform to reach out to their patients. Our team keep the layout of the site as clean as possible so that even non-technical patients could access their required information easily. 

After we publish the website, we start working on optimising the homepage. Here are some elements we consider during the process: 

• Calming images and colours to ensure that every patient feels welcomed
• Branding elements and logo in a strategic way to avoid making the visitors feel overwhelmed
• A professional and not on-the-face design
• Easy-to-navigate sections on the homepage
• Pictures of the attendants and doctors at the clinic to prepare the patients well before they decide to visit the clinic

Step 4: Developed Content Creation Strategies for the Homepage

The content you post on your homepage significantly impacts whether a visitor will stay on the site for a long time or bounce off. That’s why our main focus is making the most of our content marketing services. 

We includevthe below elements in our client’s homepages:

• Overview of clinic and services
• Names and qualifications of chiropractors
• Clinic’s location
• Booking procedure 
• Service hours
• Social media links
• Contact information
• Important FAQs

Under the service section, we highlight all the therapies and procedures our client offers. These include massage therapy, spinal adjustments, spinal X-rays and other rehabilitation procedures. 

To make each service section readable, we ensure the language is as simple as possible. 

Plus, we add compelling headlines such as “The Best Clinic To Meet All Your Therapy Needs” to communicate the value our clients offer to their patients. 

To benefit from the best content marketing tactics, we optimise the homepage’s title, alt images meta tags, and meta description with relevant keywords. Words like ‘chiropractic clinic near me’, ‘chiropractic services’, and ‘best chiropractors’ helped us build an SEO-friendly and well-optimised page. 

Step 5: Posted Certifications and Customer Testimonials

This section on a homepage is often taken for granted, but according to statistics, 75% of people believe that positive testimonials increase their trust in a business during the consideration stage.

Our website design truly realises the importance of customer testimonials in convincing a potential patient to convert. For a chiropractic clinic client, we take testimonials from all the satisfied patients and post them on the homepage. 

To ensure that website visitors understand the true value of the clinic and its services, we also would display our client’s awards and certifications on the homepage. This is important to highlight the clinic’s credibility and mission to excel at providing the best chiropractic care. 

Step 6: Achieved Mobile Friendliness 

Besides creating solid content, we also will curate a homepage with solid mobile responsiveness. Our website designers test a newly built homepage on various platforms, especially mobile phones, as they are one of the most used platforms globally. 

The testing allows us to ensure that the homepage’s layout functions well on all sorts of screen sizes. We also worked on: 

• Adding a CTA or Call to Action guiding visitors to take action by exploring our services or booking an appointment
• Minimising HTTP requests by leveraging caching to enhance the load times of the homepage
• Streamlining navigation by limiting the number of menu items to save patients from feeling overwhelmed

Once a homepage is ready, we present it to our client for feedback and make continuous improvements until they are fully satisfied. 

Drive Traffic To Your Website with a Well-Optimised Homepage

At Allied Health Websites Design, we take pride in the digital marketing websites we create as part of our web design services. Each homepage we work on not only helps represent the brand but also ensures to drive traffic, engage the audience, and increase bookings. So, if you need a homepage for your chiropractic clinic, book a free discovery call with our team today to let the professionals do all the legwork for you.